ART DIRECTION, STYLING & DESIGN

Through Berghs, the clothing brand Weekday contacted us with the brief: “Create a video to increase Weekdays brand awareness and inform about our sustainability work”.

We found it easy for a brand to say that they are 100% sustainable, even though they might only check a few boxes. But not being 100% sustainable does not equal being 100% unsustainable, and we knew Weekday took some important steps in their environmental work.

So, we decided to make a statement by naming our concept “We’re not sustainable - we’re responsible”.